Uplift analysis  live audit

Knack Site Audit

A solid product, under-showing itself.
19 findings · 7 layers
chosen: Variant C · live-systems
50
site health / 100
20
total findings
7
P1 · high severity
5
deterministic tensions
0.9%
pixels carry brand magenta
01

Health scorecard

7 dimensions · 0–100
Dimension scores
Healthy fundamentals; the losses cluster in expression, hierarchy and conversion focus.
Severity mix
20 findings by priority.
20
findings
P1 · 7 P2 · 10 P3 · 3
02

Captured brand surface

measured from a live render
Color weighting · painted pixels
How much of the rendered page each color actually covers. The signature magenta is almost absent.
0.9%
of painted pixels carry any Knack brand color (magenta + hot-pink + coral). The page is 97% neutral ink-on-white: a framework canvas, not a brand surface.
Ink #1A181D White #F1F1F1 Magenta Hot-pink Coral
Palette · captured roles
Brand colors live outside the framework defaults.
primary
#982A86
CTA pink
#FF349A
coral
#FA816E
dk-purple
#821570
body
#1A181D
Signature gradient · under-used

linear-gradient(90deg, #982a86, #fa816e)

CTA voice · fragmented
21 distinct CTA labels. Two intent buckets carry three phrasings each.
Sign-up · 3 phrasings
Start Building For FreeGet Started FreeStart Free Trial
See-more · 3 phrasings
Explore this solutionSee More SolutionsSee All Integrations
Type scale · captured vs proposed
Captured heading sizes cluster at the top (ratios 1.09–1.10) so everything shouts at one volume. A modular ramp restores hierarchy.
Captured: 48·44·40·32·22·20 Proposed ×1.25: 64·51·41·33·26·21
Radius vocabulary · fragmented
Five small radii in active use; 11px dominates.
11px
×18
12px
×7
15px
×7
16px
×6
pill
×6
03

Deterministic tensions

mechanical · ships in brand-review
04

Design & experience

design-director judgment
05

Accessibility

rendered page
06

Technical & on-page SEO

seo-audit · live fetch 2026-06-16
Core Web VitalsPageSpeed Insights · CrUX field · p75 / 28-day · 2026-06-18
Real-user field data — what Google ranks on. The marker shows knack's value on the good / needs-improvement / poor scale.
Both form factors fail the assessment. Mobile is uniformly “needs improvement”; desktop passes LCP and INP but CLS 0.28 is Poor — layout shift is knack's real performance problem, not load speed. (lab scores are simulated and vary run-to-run; field is the source of truth.)
Statusrobots · sitemap · canonical · OG · schema
Run with the marketing-skills seo-audit framework against a live fetch of knack.com.
Crawlabilityrobots clean · sitemap declared
Indexationself-canonical · 18-section map
HTTPS & deliveryHTTPS · HSTS · CloudFront
Structured datarich Yoast JSON-LD
Semanticsno main / nav / footer
Open Graphbroken description & title
On-page polishtitle space · keyword echo
AI-searchllms.txt 404 · no OKF
Core Web Vitalsfails mobile & desktop (CLS)
✓ Already strong
An honest audit names what works. Knack's technical fundamentals are in good shape.
Single H1 per page lang="en-US" Self-referencing canonical Rich Yoast structured data Clean robots + 18-section sitemap HTTPS + HSTS + CloudFront 185 images, 0 missing alt
07

Uplift direction

3 bets · 1 shipped
VARIANT A

Faithful + fixes

Risk-averse green-light

Same IA, the obvious fixes: one canonical CTA, a modular scale, a shadow ladder, the comparison given real weight.

View prototype →
VARIANT B

Amplify the magenta

Design-team motivator

A full-bleed magenta→coral gradient hero, dark capability bands. The signature color finally owns the page.

View prototype →
SHIPPED
VARIANT C · live-systems

Motion as identity

The product, alive

The homepage is a working Knack app: records cascading in, ROI counting up. Same IA as A. Gated behind prefers-reduced-motion.

View prototype →