Website uplift · detect → direct → fix

See what a website is hiding. Then fix it.

Stardust crawls a live site, reads its real brand surface, and surfaces every tension between what the site is and what it could be, then turns each finding into a concrete redesign move.

md5(brand·today) deterministic, not mystical · curated, not invented
01 · How the uplift works

One pass, four moves.

No questionnaire, no audit spreadsheet to fill in. You give stardust a URL; it does the rest and hands back a direction.

01 EXTRACT

Crawl & capture

A real browser renders 5–25 pages, capturing the live brand surface: color, type, spacing, motifs, copy, components.

02 DETECT

Surface tensions

Mechanical detectors plus design, accessibility and SEO analysis name every place the site contradicts itself.

03 DIRECT

Set a direction

Three differentiated, brand-faithful variants, each a distinct bet on what to amplify.

04 UPLIFT

Prototype & migrate

Render the chosen direction as production HTML and apply it across every template.

02 · What stardust detects

Seven layers of analysis.

Stardust sees what a crawler-only audit can't: not just whether a tag is missing, but whether the design, the voice and the conversion path actually hold together.

13checks

Brand tensions

Deterministic detectors that find where a site contradicts itself.

  • Ad-hoc type scale
  • Fragmented radius vocabulary
  • Tokens unused / framework defaults
  • Competing nav CTAs
20checks

Design & UX

AI-slop tells, hierarchy, cognitive load, persona walkthroughs.

  • Dated template patterns
  • Weak depth & hierarchy
  • Undifferentiated arguments
  • Buried best assets
9checks

Accessibility

Contrast, ARIA, landmarks, focus, touch targets — rendered.

  • Computed contrast ratios
  • Missing landmark roles
  • Generic / empty alt text
  • Unlabeled controls
18checks

On-page SEO

Titles, meta, headings, canonicals, hreflang, semantics.

  • Heading structure
  • Meta & title quality
  • Semantic HTML usage
  • Internal-link quality
10checks

Content & conversion

Voice consistency, CTA discipline, persuasion structure.

  • Fragmented CTA voice
  • Time-bound brand marks
  • E-E-A-T signals
  • Search-intent fit
6checks

AI-search readiness

Whether AI assistants can read, cite and surface the site.

  • llms.txt / OKF bundle
  • Answer-engine patterns
  • Citability signals
10checks

Cross-page consistency

What only a multi-page crawl can reveal.

  • Design-token drift
  • Component inconsistency
  • Voice & tone drift
  • Internal link graph
03 · And then fixes

Every finding becomes a move.

Detection that doesn't change anything is only a report. In stardust, each tension is paired with the specific redesign decision that resolves it.

Detected
Ad-hoc type scale. Headings at 48 → 44 → 40 → 32px sit so close they all shout at the same volume. No consistent ratio: the page-builder fingerprint.
Stardust uplift
Impose a modular scale. A single perfect-fourth (~1.25) ramp gives the hero a dominant size and restores typographic rhythm and depth.
Detected
Fragmented CTA voice. Three sign-up labels and three "see more" variants: 21 distinct CTA labels with no canonical action. The eye doesn't know where to go.
Stardust uplift
One canonical primary. Collapse to a single hot-pink primary action with a quiet secondary text-link; one signal, repeated.
Detected
The brand under-shows itself. The signature magenta covers a fraction of the screen; the best asset, an interactive feature switcher, is buried mid-page at small scale.
Stardust uplift
Amplify what's ownable. Promote the live feature switcher, foreground the magenta→coral gradient, and let the product build itself on screen.
A worked example

We ran it on knack.com.

Five deterministic tensions, five design critiques, a full brand surface — and a three-variant uplift direction. See the complete analysis, every finding paired with its fix.